Röhm optimizes purchasing with Crowdfox

created on: 02.12.2025 | by: Annika Schöbe

The german procurement magazine ‘Beschaffung aktuell’ highlights the procurement project by Röhm and Crowdfox.

In an interview, Dr. Benjamin Wenn provides insights into goals, decisions, and results; Sabine Schulz-Rohde’s analysis classifies the project from a technical perspective and shows why the case is relevant for many purchasing organizations.

The project paid for itself in just six months – thanks to clearly measurable savings in highly competitive product groups and significantly reduced process times. This was made possible by UTIN®-supported harmonization of catalog data, which makes price, quality, and availability information comparable in seconds. At the same time, Röhm has consistently pursued its no-touch strategy: operational orders are largely automated, with manual intervention becoming the exception. Structured change management ensured a high level of acceptance in all regions and provided valuable impetus for optimizations in live operation.

The result: a purchasing department that works noticeably faster, more transparently, and more efficiently – and an organization that can continue to scale with clear standards and smart automation.