How Röhm executes indirect procurement at scale

19% savings on competitive volume.
Fully embedded in SAP S/4HANA.
No artificial standardization.

 

Websession on March 3, 2026
9:00-9:45 am EST (3:00-3:45 pm CET)

 

How Röhm executes indirect procurement at scale

19% savings on competitive volume.
Fully embedded in SAP S/4HANA.
No artificial standardization.

 

Websession on March 3, 2026
9:00-9:45 am EST (3:00-3:45 pm CET)

 

Indirect procurement does not fail because of tools.
It fails in execution across regions and systems.

Multiple ERPs.
Supplier heterogeneity.
Local realities.

Standardization alone doesn’t solve it.

What Röhm did differently:

  • Implemented within < 3 months

  • Embedded directly in SAP S/4HANA

  • Focused on execution

  • Delivered 19% savings on competitive items

 

What you’ll take away:

  • Why global indirect procurement remains complex

  • Where catalog models reach limits

  • What to standardize – and what not

  • How execution delivers measurable impact

 

Who should attend: 

  • CPOs

  • Heads of Indirect Procurement

  • Transformation leaders managing global ERP landscapes

 

If you are scaling indirect procurement across regions, this session is for you. 

The websession will be held in English.

Moderator: James Meads, Procurement Leader & Creator

James moderates this session, connecting enterprise procurement realities with SaaS solutions like Crowdfox through an entrepreneurial, execution-focused lens.

With 18 years of procurement experience, James helps organizations and procuretech providers translate operational needs into scalable, user-centric solutions and clear value propositions. As an advisor, consultant, researcher, and host of The Procurement Software Podcast, he is known for challenging assumptions, asking the uncomfortable questions, and keeping discussions grounded in what works in practice – not in theory.

 

Speaker: Dr. Benjamin Wenn, Head of Technical Procurement, Röhm GmbH

Ben demonstrates how indirect procurement can be scaled internationally and turned into measurable impact – at Röhm fully embedded in SAP S/4HANA.

Within less than three months, Crowdfox was implemented as a central execution layer, delivering >20 % savings on competitive items and significantly improving cross-supplier comparability through UTIN-based data harmonization. The rollout spanned multiple regions, including Germany, the United States, and China, with a clear focus on usability, spend transparency, and decision-ready reporting. Röhm’s approach shows how conscious design choices – rather than over-standardization – enable adoption, speed, and control in complex enterprise environments.

 

Speaker: Christoph Kunel, Chief Product Officer, Crowdfox GmbH

Chris is Chief Product Officer at Crowdfox and leads the continuous development of the company’s procurement platform with a strong focus on usability, execution, and scalable product strategy.

With more than five years at Crowdfox and experience across COO and CPO roles, Christoph translates complex procurement requirements into user-centric, enterprise-ready solutions. He has recently driven the integration of AI into the product portfolio, aligning customer needs with practical application. The stage is a familiar environment for him – most recently speaking at World50 in Atlanta, the EY Procurement Award 2025, and McKinsey’s Spark Award ‘AI for Business’ 2024, where Crowdfox was recognized for its AI-driven innovation.

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    About Crowdfox

    Crowdfox helps organizations unlock measurable value in indirect procurement. With intelligent data harmonization, automation, and AI-driven guidance, Crowdfox reduces costs, simplifies purchasing processes, improves user experience, and supports more sustainable procurement decisions. More than 100,000 users across 34 countries – including six of the ten largest companies in Germany – rely on Crowdfox to modernize indirect procurement within their existing ERP/SRM landscapes.