How GenAI Is Redefining Procurement

created on: 27.08.2025 | by: Annika Schöbe

How generative AI is redefining procurement – and why the greatest lever lies at the point of requisition. In a recent ProcureCon interview, Christoph Kunel, Chief Product Officer at Crowdfox, explains how GenAI, our UTIN® technology, and deep ERP/SRM integration come together to turn fragmented processes into an intelligent, scalable workflow.

The goals are true collaboration, measurable savings, and a user experience equally valued by business stakeholders and procurement teams.

Meet us live at ProcureCon Europe in Vienna, September 23–25:

  • Visit us at Booth No. 3
  • Join our joint presentation with Röhm

Our presentation:

Smart Procurement in Practice: How Röhm Scaled Indirect Spend Optimization Across 3 Continents – With Measurable Results

  • New procurement platform done right: How Röhm achieved 19% savings on competitive spend, with implementation completed in under 3 months
  • From complexity to clarity: Why Röhm chose Crowdfox and how UTIN® and spend reporting unlock true value beyond catalog management
  • Moving beyond theoretical AI pilots: How Röhm now tackles end-to-end process optimization, e.g. order intake with chatbot ChatCFX®

Speakers: Benjamin Wenn (Head of Technical Procurement, Röhm) und Christoph Kunel (CPO, Crowdfox)

ProcureCon attendees can expect not only a behind-the-scenes look at a successful global implementation, but also a tangible outlook on how GenAI is shaping the procurement of tomorrow – from intake to order, directly within the ERP.